Digital Strategy & Information Design
To broaden public outreach and raise awareness on the issue of disasters and disability, developed and executed a social media campaign.
As well as developing the digital campaign strategy, we used a mix of strategic partnerships, creative channels, and innovative tools, which led to the day being observed in 120 countries, with support from 2,000 governmental and non-governmental organizations.
Using Thunderclap, the simple message of “Disability is not inability! I am supporting this year’s International Day for Disaster Reduction”, galvanized over five million people all over the world around the critical issue of persons living with disabilities and disasters.
The long-term impact of this campaign included recognizing the importance “to continue to strengthen the inclusion of and focus on the needs of persons with disabilities in humanitarian programming and response, and include accessibility and rehabilitation as essential components in all aspects and stages of humanitarian response, inter alia, by strengthening preparedness and disaster risk reduction” in a UN Resolution as part of the 68th Session of the UN General Assembly.
